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MUMBAI: Zee Cafe is unfazed by the entry of newer players in the English entertainment space. The reason being that one of the pioneers in what...
MUMBAI: The other day, we reported about Star Network’s soon-to-be-launched channel, Star World Premier HD, which promises all the latest shows, close to their first US...
MUMBAI: After nearly three weeks of speculation, debate and discussions, the advertising agencies, represented by the Advertisng Agencies‘ Association of India (AAAI), and the broadcasters, represented...
MUMBAI: English general entertainment channel AXN will increase marketing spends by 30 to 40 per cent this year with more new show launches. In fact 20...
The early exit of BBC Entertainment and focus on target segmentation marked the English general entertainment channel (GEC) genre as digitisation propelled change in 2012. Audience...
