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NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On...
MUMBAI: BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry currency for the...
KOLKATA: In the light of the recent developments, BARC board has proposed that its technical committee (Tech Comm) review and augment the current standards of measuring...
MUMBAI: Numbers… It has always been about numbers and statistics for Sunil Lulla. This comes as no surprise for someone who has over 35 years of...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
