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New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV...
MUMBAI: Eros International’s over the top (OTT) service ErosNow has tied up with multi system operator (MSO) Ortel Communications for a subscription based movie streaming service....
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
