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Mumbai: There are gaps in the effective exercise of consumer choice in TV channel selection, according to a study on the TV consumer market, released on...
Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a...
Mumbai: India has 353 million OTT users and 96 active paid subscriptions, according to Ormax OTT Audience Report 2021. The research is based on a sample...
MUMBAI: The recent IRS study revealed that TV homes have continued to witness growth in the post-implementation period of TRAI’s new tariff order (NTO). According to...
MUMBAI: A research report published by Media Partners Asia (MPA) indicates that the total market for online video services across 13 countries in Asia Pacific will...
