MUMBAI: Even as the third phase of Dgiital Addressable System (DAS) is witnessing implementation issues across some states, the completion of Phase I and II has...
MUMBAI: Ratings, ratings from the BARC, who’s the leader of them all? ‘Twas the question on many a lips as the new Indian television ratings body...
MUMBAI: Star Plus continues to lead the Hindi general entertainment channels (GECs) genre and secured leadership position, while Comedy Central emerged as the number one channel...
MUMBAI: Sun TV remained at the pole position across all genres. Star plus continued to lead the Hindi general entertainment channel (GECs) genre. Zee Entertainment Enterprises...
MUMBAI: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Thus said John Wanamaker, who lived in the...