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MUMBAI: Superstar Amitabh Bachchan’s sudden illness has finally cast its shadow over the popular KBC2, the second edition of the Indian version of Who Wants to...
For TV channel marketers and programmers it was a challenging year. How to get their programmes noticed above the din of everyone else’s marketing noise. For...
This is one of such rare occasions when all players in the entertainment industry vie for the maximum eyeballs.Speaking about television‘s programming strategy for the New...
MUMBAI: The triple premiere strategy has worked for Star. Quoting Tam data, Star Gold has claimed that, the Viruddh premiere on 4 December helped it to...
"We launched Star One with the purpose of wooing those audiences who showed this tendency to break away from Star Plus. Star Plus in the Hindi...
