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MUMBAI: Beginning 14 February, the ICC Cricket World Cup is going to be this year’s biggest sporting spectacle to be jointly held in Australia and New Zealand....
MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
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