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NEW DELHI / MUMBAI: After LG Electronics India, one of the title sponsors of the ICC Cricket World Cup, decided it would totally boycott Sony Entertainment...
MUMBAI: After the Australian tourism board promoting its business through Balaji Telefilms’ soaps likeKyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC...
MUMBAI: With the World Cup mania rising, the scramble for the advertising buck by sales people across channels is going to intensify. The folks who decide...
MUMBAI: WPP’s GroupM has acquired Chicago-based IEG, Inc., which is a provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships....
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