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NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
MUMBAI: Sony Entertainment Television (SET) has furnished statistics that show that the channel performs better than Zee TV on all day and prime time shares in...
MUMBAI: Madison Media’s analysis of TAM ratings for the week ending 21 June 2003 shows that Zee TV leads Sony in channel shares on weekdays (Monday...
MUMBAI: The Karishma imbroglio notwithstanding, Sahara Manoranjan has been gaining viewership for its entertainment programmes. As per the recently released TAM media report for Hindi speaking...
NEW DELHI: The Indian government is not averse to the idea if the main channels, including the sports and entertainment ones like Star Plus, Zee TV,...
