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Take Percept Advertising into the Top Ten in the next five years. That is the brief that former Sony Entertainment No: 2 and new CEO Rajesh...
The malaise of executive departures, which has hit other broadcasters such as Sony Entertainment, and Zee TV, seems to have made it to Star India’s doors...
Star India, Indian cable & satellite’s “price driver,” today announced a major hike in its monthly subscription rates, effective January, from the current Rs 30 to...
It’s all about strategy. If Zee tried the “its raining serials” approach as part of its relaunch, Sony Entertainment believes in building the brand “brick by...
Spread the message is what it is all about. AXN is aggressively pushing its brand through its celebrated Need That Buzz? ad campaign. Consisting mainly of...
