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Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
“Everyone is talking to everyone.” That was all Lalit Modi, vice-chairman and president, Modi Entertainment Network, would offer other than a “no comments” when asked about...
MUMBAI: Action channel AXN is keeping the thrill seekers firmly in its sights. Ready to roll are three new series – Fear Factor, Scariest Places on Earth and David Blaine....
MUMBAI: Sony Entertainment’s programming strategy is clear. Keep launching new shows at regular intervals and make sure the shows are consistently different. The 9 to 10...
The clock is ticking for the entry of a new ratings currency. Market research agency ORG Marg’s Intam data, the older of the two established ratings...
