MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is...
MUMBAI: Zee Khana Khazana is launching its new ad campaign aiming to reinforce its positioning through its tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’ Titled ‘Kal...
MUMBAI: Social media agency Social Wavelength has been appointed as the social media agency for SARE Homes following a multi agency pitch. SARE Homes executive director...
BENGALURU: A study by blueocean market intelligence (BMI) has found that Indian companies have a long way to go with respect to maximizing the benefits of...
NEW DELHI: OLX.in has launched a new TV campaign aimed at building and strengthening its ‘Bech De‘ proposition. OLX‘s new campaign communicates the core OLX message...