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NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord...
KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a significant surge of 82...
MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media. During this pandemic, Instagram, YouTube and TikTok gave TV stars...
MUMBAI: The Ministry of Information and Broadcasting (MIB) has come up with policy guidelines for empanelment of social media platforms with Bureau of Outreach and Communication...
MUMBAI: Despite increased engagement due to shelter-in-place directives in many countries, Facebook experienced a significant reduction in the demand for advertising. After the initial steep decrease...
