*Religious channels don the mantle of commercialisation *Target audience profile changed to include the younger ones *Attempt to woo advertisers with the “value for money” promise...
Commercial break en route to nirvana? It may sound a mite odd, but for religious channels, which are picking up advertising slowly but steadily in the...
Religious channels have been prospering on Indian television for the last couple of years. Aastha, Sanskar, etc Punjabi (with its Gurbani telecast), Maharishi Veda Vision and...