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Sam Balsara is man with a lot on his plate. Besides chasing an aggressive growth rate for Madison Communications, he is also chairman of MOMS (Madison...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
The Advertising Standards Council of India (ASCI), which on 24 August is launching a campaign to increase confidence in Indian advertising on television and print media,...
Lakshmi Seth, vice-president of Quantum Research, tried to explain the need to understand the need of the consumer and more specifically the movie consumer. By citing...
