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Madison group of companies CMD Sam Balsara has over 25 years experience; eight in marketing with Sarabhais and Cadburys and rest in advertising with Contract (JWT),...
She has been played a large role in taking the Sam Balsara promoted Madison Advertising , a 14-year old agency with capitalsied billings of Rs 4...
Sam Balsara is man with a lot on his plate. Besides chasing an aggressive growth rate for Madison Communications, he is also chairman of MOMS (Madison...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
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