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MUMBAI: When it comes to a sports film in India, the theme has to be ‘against all odds‘ and ‘the triumph of the underdog‘; people are...
MUMBAI: Beverage conglomerate Coca-Cola has launched its latest communication campaign, ‘Cricket ki Khushi’, with its brand ambassador Sachin Tendulkar. Conceptualised by Lowe Lintas chairman and chief...
MUMBAI: Making films based on the life of cricketers is fast gaining ground in India. While Vidhu Vinod Chopra‘s Ferrari Ki Sawaari is said to be...
MUMBAI: Corporate India is slowly beginning to take note of India‘s national sport. The latest to join the bandwagon is Jaypee Cements, which has signed on...
MUMBAI: Japanese tyre manufacturer Bridgestone India has upped its marketing spends by 20 per cent to Rs 300 million this calendar year with 40 per cent...
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