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MUMBAI: MultiScreenMedia’s (MSM) sports channel Sony Six has added a feather in its cap in its bid to bag marquee properties that appeal to the youth....
MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped...
The early exit of BBC Entertainment and focus on target segmentation marked the English general entertainment channel (GEC) genre as digitisation propelled change in 2012. Audience...
MUMBAI: Multi Screen Media (MSM) has already roped in three sponsors for the sixth edition of the Indian Premier League (IPL). It has been learnt that...
MUMBAI: The folks at Sony Entertainment Television (Set) are popping the bubbly. Reason: for the second week in a row, the lead channel in the Multiscreen...
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