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With an already cluttered and competitive music channel market, acquiring a good chunk of market share was not easy for Music India. Having achieved that, Media...
After selling 25 per cent stake to Merrril Lynch for Rs 1.25 billion, Zoom is gearing up for more programme launches to race ahead of competition...
Being the oldest player in the Hindi movie genre, Zee Cinema enjoys a good brand loyalty. The movie channel’s strength has been its huge library of...
Star One was launched as an upmarket Hindi general entertainment channel, second to Star Plus. Pioneer of big ticket shows like Nach Baliye and The Great...
Driving Nick India from a market share of a mere 9 per cent to 18 per cent has been a phenomenal journey for Nick India VP...
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