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MUMBAI: A film’s first test is in its title. Teasers, promos and the rest come much later. A bad or irrelevant title displays utter lack of...
MUMBAI: Stepping up on its film marketing initiatives by setting new precedents, Fox Star India has rolled out its third digital-first initiative on Hotstar in less than...
MUMBAI: Star India has launched a nationwide public service campaign ‘Ek Padosi Hi Padosi Ke Kaam Aata Hai’ with the NGO CARE India to mobilise relief...
MUMBAI: With a whopping 10 million views, Star India’s ‘Mauka Mauka’ ad campaign for the ICC Cricket World Cup earlier this year, has been the second...
MUMBAI: PepsiCo is known for its innovations when it comes to television commercials, from Yeh Hai Youngistan Meri Jaan to the Cricket VS Football ad, featuring football legends like Frank Lampard,...
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