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A go-getter he may be, with successful stints in both the print and television media. But your regular corporate honcho Raj Nayak is not. A people’s...
Raj Nayak is currently designated Executive Vice President -Sales and Marketing at Star India Ltd. He is responsible for the entire Advertising Sales revenue for all...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Classic Hindi movie channel Star Gold, which was launched last month, is gradually clawing its way back into Indian viewers homes, thanks to a push from...
Last year was a tough one for most networks. One of the honourable exceptions of course was Star India and it enters 2002 the clear leader...
