Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG. To explore this...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
Mumbai: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces the formation of the Managing Committee for the tenure of 2024-2027....
Mumbai: India’s digital landscape is evolving, and at its heart lies a burgeoning AI revolution. With over 724 million users already engaging with AI features, the...
Mumbai: The internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that...