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A dip stick report prepared by the Indian Market Research Bureau (IMRB) has placed Radio Mirchi’s listening audience at 70 per cent of the total listenership...
Even as the Disney threat continues to loom large on the horizon, children’s channel Nickelodeon is finally making a serious play for the viewer’s attention. After...
Hathway Cable & Datacom has announced a new scheme to promote Internet through cable as a viable alternative to dial-up. The Silver Starter rate plan offers...
Target the class that has the capacity and the inclination to spend. Madison has pursued this dictum with a recent survey that studies the spending and...
Cartoon Network’s offline initiatives continue to be innovative. Last week, the channel threw a bash to celebrate the birthday of Natallia Khaniejo, the Mumbai nine year...
