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MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: If you’ve got to invest in sport in India, then it has to be the multibillion cricketing extravaganza the Indian Premier League (IPL) which attracted...
MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports,...
MUMBAI: With Ronnie Scewvala’s U Mumba lifting the Pro Kabaddi League season 2 trophy, the second edition of the sport has come to an end. U...
MUMBAI: The most talked about non-cricket sport in India, Kabaddi has been gaining more prominence. According to TAM Sports analysis, after 37 matches, Pro Kabaddi League’s...
