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MUMBAI: What Star India did for the Indian sport of Kabbadi is unprecedented. With the success that Pro Kabaddi League (PKL) has seen in a short...
MUMBAI: Star Sports has signed up as the title sponsor for the Premier Badminton League which will see the world’s top shuttlers square off in India’s largest...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: If you’ve got to invest in sport in India, then it has to be the multibillion cricketing extravaganza the Indian Premier League (IPL) which attracted...
MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports,...
