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MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under...
MUMBAI: On the back of government’s efforts to create a more conducive business environment and brands’ successful response to the rising sense of empowerment among Indian...
MUMBAI: Ever since coming to power in 2014, Indian Prime Minister Narendra Modi has made frequent foreign visits, and his purpose of travel was to promote...
MUMBAI: According to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking announced today, the combined Brand Value of all the brands in the rankingis...
WPP CEO Sir Martin Sorrell calls him the data analyst expert. Prasun Basu’s relationship with WPP’s brand, media and communications research company Millward Brown, goes back a...
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