Executive Dossier21 years ago
‘Don’t spend a scanty 2 per cent on POP, spend at least 10 per cent’ : Harish Bijoor – POP ASIA 2005 chairman (Steering Committee)
He talks of a “marketing meltdown” in the country. FMCGs are his real targets. Harish Bijoor does not mince words while reasoning a greater ‘autonomy’ for...
