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Star India has created a powerful public service message featuring Amitabh Bachchan to sensitise and encourage viewers to their extend support in rebuilding the flood-ravaged hill-state...
NEW DELHI: Taking a leaf out of private satellite broadcasters’ strategy book, India’s Prasar Bharati is contemplating hiring the services of a top notch advertising professional...
Hotel Regent in Mumbai will see the hosting of a seminar on the fast changing media scenario in the country. The seminar dubbed Mediamorphosis will be...
Walt Disney: “I’d rather entertain people and hope they learn rather than teach them and hope they get entertained.” David Ogilvy: “You can’t bore people into...
