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MUMBAI: Soft drink conglomerate Pepsi has announced the launch of a media campaign for the upcoming Cricket World Cup featuring five Indian players – skipper Mahendra...
MUMBAI: With the buzz building around the cricket World Cup, ESPN Star Sports (ESS), has roped in five sponsors for the event that kicks off on...
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing. US Senator Sam Brownback, and US media watchdog Federal...
MUMBAI: The History Channel (THC) is looking at different ways in which to build a closer brand connect with viewers. Last month it had announced a...
MUMBAI:The phenomenon of social networking is growing rapidly in the US and MTV is the latest media firm looking to take advantage of this phenomenon. It...
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