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MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up with Airtel Digital TV, Airtel’s DTH...
MUMBAI: The ongoing FICCI Frames 2018 saw a session titled ‘The Future of TV’ wherein Broadcast Audience Research Council (BARC) CEO Partho Dasgupta laid down numbers...
MUMBAI: At a time when OTT players are striving hard to build their content partnerships, Hotstar is adding a new pipeline of content to its news...
MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of...
MUMBAI: The days of tuning into the news channel at 7 pm in your living room are gone. Today’s consumers want news to come to them...
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