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MUMBAI: The Advertising Club’s second edition of award ceremony Marquees has reappointed Hindustan Unilever CEO and MD Sanjiv Mehta as jury president. The other jury members...
MUMBAI: Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India’s...
MUMBAI: Audience-measurement body BARC India’s sampling methodology and panel design has been certified by one of India’s most prestigious institutions–the Indian Statistical Institute (ISI), Kolkata. The...
MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings. The Broadcast Audience Research Council (BARC) is going beyond traditional TV viewing...
MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by...
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