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MUMBAI: BARC India on Monday announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July),...
MUMBAI: The interim budget of 2019 bolstered the preface of a ‘Digital India 2030’ with measures to aid the spread of digital technologies in India, getting...
MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC India, today announced the launch of its new product “PrimaVU” which...
MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting...
MUMBAI: While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common...
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