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MUMBAI: Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels,...
MUMBAI: The Broadcast Audience Research Council (BARC) India has issued a global Request For Information (RFI) as it readies itself to expand audience measurement to the...
MUMBAI: Broadcast Audience Research Council (BARC) India plans to roll out all Indian audience measurement data with new monthly communique called Alpha Club. Alpha Club...
MUMBAI: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Thus said John Wanamaker, who lived in the...
MUMBAI: Indian television ratings measurement body Broadcast Audience Research Council (BARC) India will be releasing the much awaited rural viewership data, starting next week (week 41)....
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