MUMBAI: Broadcast Audience Research Council (BARC) India has been beefing up its services ever since it launched last year. Adding another feather to its cap, the...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The Broadcast Audience Research Council (BARC) India has renamed its viewership measurement metric – Rat’000 as Impressions’000 with effect from 14 January. The data...
The launch of Broadcast Audience Research Council (BARC) India, a joint industry body, in 2015 was one of the biggest developments of the year in the...