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MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products....
GOA: Having given to the industry marquee properties like the EMVIES, EFFIES and ABBY’s, The Advertising Club that has been a catalyst in developing the industry...
MUMBAI: BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system. The six-member BARC India Disciplinary Council...
MUMBAI: BARC India has released its weekly viewership data on the basis of a revised Universe Estimate (UE), which is based on the results of Broadcast...
Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me...
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