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MUMBAI: The Advertising Club, the apex industry body that drives the category’s growth agenda today elected its Managing Committee for the current fiscal i.e. FY 2019-20...
MUMBAI: BARC India is looking at adding more broadcasters and agencies from the industry as subscribers by offering them various sops. BARC India currently has more than...
MUMBAI: In its endeavour to interact, engage and share with its stakeholders – key developments and initiatives – Broadcast Audience Research Council (BARC) India has embarked...
MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it...
MUMBAI: It was just last week that the Ministry of Information and Broadcasting (MIB) notified the TV ratings agency registration regulations. And the industry-backed Broadcast Audience...
