MUMBAI: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the most preferred premium OTT service with...
MUMBAI: India has a history of long-running soap operas right from Kyunki Saas Bhi Kabhi Bahu Thi to latest ones like Yeh Rishta Kya Kehlata Hai...
MUMBAI: QYOU Media on Friday announced the launch of Q India on MX Player, one of the fastest growing OTT platforms in India and the world....
MUMBAI: The ongoing streaming war across the world has seen OTT platforms investing aggressively in original content with high cash burn. But ALTBalaji, the digital venture...
MUMBAI: While digital advertising spend in India has been traditionally mostly concentrated with Google and Facebook, OTT platforms with their massive user base have also started...