MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users...
MUMBAI: Batooni, the hyper-local mobile advertising startup in India has been certified by Nielsen for Digital Ad Ratings (DAR). Advertisers who distribute their campaign on Batooni’s...