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MUMBAI: Faced with severe competition from strong rivals like Discovery and NGC channels in the infotainment genre, late entrant History TV18’s strategy of offering the most...
MUMBAI: Lodestar UM has bagged the media duties for Alliance data group‘s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch. Lodestar UM COO...
MUMBAI: Lodestar UM has been appointed as the media agency for Amar Remedies, a manufacturer and exporter of premier personal hygiene products. Lodestar UM COO Nandini...
Think Emvies and pop comes Lodestar to your mind and with that comes the image of Nandini Dias. At the helm of the agency since its...
The date: 2 July 2004. At media agency Lodestar’s Mumbai office, the mood is jubilant. President Shashi Sinha, vice-president Nandini Dias, and general manager Arpita Menon...
