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MUMBAI: As a part of its ongoing ‘data validation quality initiative’ aimed at improving measurement science and mitigating impact on viewership of extraneous factors, BARC India...
MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com...
GOA: Goafest 2018, India’s foremost advertising, media and marketing convention felicitating creative thinking in India, kick-started its annual festival yesterday. This year, the festival is also...
MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of...
GOA: Goafest 2017, India’s foremost advertising, media and marketing convention kick started its annual festival with a ceremonial popping of the champagne bottle to herald a...
