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MUMBAI: It‘s official. At the time of writing, two leading Indian TV networks, Multi Screen Media (which runs Sony Entertainment TV, Sab, Max, Pix and Six)...
MUMBAI: Is the Indian Broadcasting Foundation‘s (IBF) diktat ordering its members to take TV commercials off the air waves being adhered to the T? While TV...
MUMBAI: Himmat Butalia will move from Pix to sister channel AXN to head marketing. This move comes at a time when AXN is beefing up its...
MUMBAI: After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo India has associated with eight out of nine IPL teams...
MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped...
