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MUMBAI: Treading the unconventional route yet again, youth entertainment channel MTV has tied up with mens innerwear Crusoe to launch the ‘Roadies’ range of innerwear. The...
MUMBAI: For India‘s youth marketers, there are three important characteristics that they need to keep in mind before tapping into this segment. The youth function as...
MUMBAI: Brands have to learn to be creative across all platforms so that they can engage today’s youth, the most important segment that marketers need to...
MUMBAI: That the social media and digital platform is the present and future of marketing is no longer a surprise or a secret. Also, the fact...
MUMBAI: Comedy Central has roped in 30 advertisers after three months of launch and is looking at developing other revenue streams including on-ground events and licensing...
