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MUMBAI: The news didn’t come via a grand press conference or a glitzy televised special. In true Arijit fashion, low key and deeply personal, the announcement...
NEW DELHI: Orient Electric, part of the $3 billion CK Birla Group, has revived its winter campaign “Fatt Se Garam,” tapping brand ambassador MS Dhoni for...
MUMBAI: Citroën India is shifting gears, and this time, the ride feels unmistakably homegrown. The French automaker’s latest brand campaign, Shift Into The New, crafted by...
MUMBAI: When admiration meets access, Men of Platinum scores a six. The brand has launched Moment With Mahi, a once-in-a-lifetime opportunity for fans to meet cricket...
MUMBAI: From cool finishes to cool trademarks MS Dhoni just scored another off-field win. The former India skipper’s bid to own the phrase “Captain Cool” for...
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