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Grow the brand without losing share. That is the challenge that existing players in genres like infotainment are facing. Towards this end, National Geographic Channel (NGC)...
NEW DELHI: First came a rather quaint announcement on a tie-up with the Indian Institute of Technology-Delhi (IIT-D) to set Indian minds thinking on innovations. Then...
MUMBAI: Last year, National Geographic Channel’s (NGC) Mission involved Mount Everest. The six month long initiative saw the channel make substantial gains in viewership and ad...
MUMBAI: Guess what it pays to package. After the success of Mission Everest, National Geographic Channel has announced its next big programming and marketing initiative Mission...
