MUMBAI: The sports sponsorship market is booming. Never before has more money been pumped into marketing sporting events, athletes and sports teams- globally as well as...
Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke.” The anthem comes as an addition to...
NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of cricket. Add...
MUMBAI: It promised a lot, and it did deliver. The Star Sports broadcast of the inaugural match of the IPL 2020 at the Sheikh Zayed stadium...
MUMBAI: Chinese mobile giant, Xiaomi, has appointed Anuj Sharma as the new head of marketing for India business. Sharma’s appointment comes at an interesting time when...