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Mumbai: Viacom18 kids cluster’s month-long campaign around Nickelodeon Kids’ Choice Awards (KCA) is culminating on 27 March. Last year, when the broadcaster hosted the event virtually due...
Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
Mumbai: In an industry first, White Rivers Media and Phyvital have come together to offer a new realm of services to brands operating in the Indian...
Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more channels than ever before. Back in the day digital...
Mumbai: With the new normal setting in, platforms like Metaverse are bringing people closer than ever before. ITC’s luxury chocolate brand Fabelle Exquisite Chocolates made its...
