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MUMBAI: The recently launched English GEC, Big CBS Prime, has kicked off an integrated marketing campaign. The four shows being marketed through this campaign are NCIS,...
MUMBAI: McCann Erickson India executive chairman Prasoon Joshi has been appointed the chairman of the ad firm’s worldwide creative leadership council. He has become the highest-ranked...
NEW JERSEY: Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and certain other non-chocolate confectionery brands. The total...
MUMBAI: Consumer trends on the web were discussed at Brand-comm’s web seminar BrandWidth Online 2006. The seminar was addressed by Titan Industries managing director Bhaskar Bhat,...
MUMBAI: Radio City has made three top-level appointments to facilitate its growth and expansion plans, following the recent acquisition of 16 new FM broadcast licenses and...
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