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Mumbai: Abhinav Govil has been named head of marketing, performance marketing, brand management, strategic planning through integrated marketing campaigns, for business transformation in the Indian market...
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
Mumbai: The pay TV subscription market excluding online video subscription hit $228.5 billion globally in 2021, according to Motion Pictures Association (MPA) Theme Report. This is...
Mumbai: McKinsey has published an updated research ‘COVID-19: Implications for business’ examining when the pandemic might end and attempted to estimate when some pandemic-related disruptions could return to...
MUMBAI: Jyoti Malladi has been appointed as executive director and head of Ipsos ASI India business with effect from 3 November 2014. She will be based...
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