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Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in...
Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series ‘Zee5 Intelligence Monitor’ to decode the latest and imminent consumption trends, consumer preferences,...
NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019...
MUMBAI: There was a time not so long ago when TV was the main medium to consume content. All that one had to do was create...
DELHI: 2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous...
