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Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series ‘Zee5 Intelligence Monitor’ to decode the latest and imminent consumption trends, consumer preferences,...
NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019...
MUMBAI: There was a time not so long ago when TV was the main medium to consume content. All that one had to do was create...
DELHI: 2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous...
We, as an industry, are witnessing the upsurge of digital trends and newer technologies YOY. Experiments are being conducted simultaneously to test their effectiveness too, like...
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