As an industry, 2011 has seen a creative resurgence last year. Big brands and big agencies did a lot of creative work on big campaigns. There...
MUMBAI: Maaza has launched a brand campaign, ‘Har Mausam Aam’, to take ahead the thought and positioning of the brand as a ‘Mango’ that is available...
MUMBAI: Private life insurance company, HDFC Life, is launching a new ad campaign to raise awareness about online term insurance plans and the easy mode to...
MUMBAI: Dentsu India has made two senior level appointments. It has appointed C.P. Arora as Group chief financial officer and Suprotim Day as chief films officer....
MUMBAI: Creative agency Leo Burnett has launched the new campaign for McDonald‘s, which is based on the concept ‘happiness doesn‘t come with a price tag’. McDonald’s...