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MUMBAI: BigFlix customers have a reason to rejoice and why? Well, the movie-on-demand service by Reliance Entertainment Digital, in order to strengthen its Bollywood offering has...
The regulatory environment is quite strict in India when it comes to adult content as India is largely a country driven by heritage and culture. The...
Integrating product placement within the film’s storyline is nothing new – who could forget the yellow Rajdoot bike in Raj Kapoor’s Bobby. Recent times have seen...
MUMBAI: The opening statement, “It’s a win-win situation for advertisers if they pitch in their products in films,” set the tone of the session: ‘Untapping Opportunities...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
